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Direct Selling & Party Plan Management Software – a Buyer’s Guide

Understanding your Business Needs – So you have decided to take the plunge & start your very own direct selling business, congratulations! Like any new business, your success will be an outcome of the following – 1. Product & pricing; 2. An able team; 3. An attractive compensation structure; 4. A stand out marketing

Billing Customers & Getting Paid On Time

BioTrace – Bringing traceability to Agriculture using Blockchain

Traceability is the key to buyer confidence and authenticity in transactions between Consumers, Brands, their Suppliers & Growers. Tracing of agricultural produce is important for all types of consumers be it retail or business. Here is how we are helping bring traceability in Agriculture using Blockchain technology. Today’s scenario Currently

7 Steps to Customer Delight – An Ultimate Guide

Keeping customers happy and satisfied in a manner that encourages them to not only keep coming back for you to serve them more but also for them to refer your services to others is one of the main concerns of any business, irrespective of whether it is a start-up or

Jumpstart Your Startup Today

Most aspiring entrepreneurs toy with the idea of launching their startup. They don’t know how to fill the gap between having a business idea and implementing it. One needs to understand that the first step is to overcome one’s doubts, fears, and apprehensions and just go ahead! It

Saying No to your Customers

how to say no to customers – In a situation where a customer has requested a service, a modification, or an upgrade that your company is unable to provide, saying “no” is unavoidable. All of us take denial very seriously and it can actually evoke a childlike response. We threaten to

Dealing with Difficult Customers

Like the saying goes “The customer is always right”. However, there are times when that might not be the case and, to add to your woes as a customer service representative, they are likely to be difficult to deal with or even abusive at times. Imagine the following scenario: John

5 Advantages of Outsourcing IT Services

The IT department of a company consists of software, hardware, and a network of computers with which the company performs important day-to-day business functions and manages workflows such as Customer Relationship Management (CRM), accounting, email, a creation of documents, and Enterprise Resource Planning (ERP). All these processes are essential for

Customer Service Outsourcing for 24*7 Customer Support

With ever-increasing competition in the market, it has become very important to create reliable communication channels between customers and service providers. Sound customer service goes a long way in facilitating a lasting and loyal relationship between you and your clients. For this, it is essential to be available to them

Who is a Customer? – Types of Customers, a Case Study of AirBnB

The dictionary defines the term “customer” as “A person who buys goods or services from a shop or business.” As we can see, customers are the backbones of the success of any business/organization. Often, the term customer is used interchangeably with “consumer,” however, these are two distinct terms – Types

5 Awesome Sales Automation Hacks for Your Business

Sales automation improves your sales conversion rates, But most organizations lose on deals because of a lack of organic opportunities, or insufficient follow-up, or because they simply did not respond to their customers on time. You can set up these simple sales automation systems & I guarantee that you will improve

Lead Nurturing through Email Automation

A key step in your lead nurture process is communicating with prospects effectively. But most businesses do not know how to do this. Having the right system in place to efficiently categorize, develop and close your leads will help you create a successful sales organization. We all know how precious

How to Design a Homepage for your Ecommerce Store

In this article, we will take you through homepage design ideas for your ecommerce store. The homepage design of your website – ecommerce or otherwise – grabs the attention of your visitors, as that’s the page they land on first. Hence, this can make or brake the game of driving traffic

How to View & Check Instagram Insights

In today’s video, we are going to explore how to view & check Instagram insights. Instagram insights are a native analytics tool that provides data on the demographics of followers, their actions (likes & comments) as well as the reach of your content. This information makes it easy to compare content

Create your own ERC20 Blockchain Token

Last year ICOs were overhyped, but this year ICOs have started becoming more mature with clear regulatory frameworks & venture capital interest. In the first five months of 2018, over 500 new coins or tokens were launched raising more than $13 billion, which means on an average 100 ICOs are launched

Does your business need blockchain

Blockchain is at an inflection point, with momentum shifting from exploring double ledger technology to building practical business applications. An enterprise survey conducted by Juniper Research found that nearly three-fifths of large corporations — those with over 20,000 employees — are either actively considering, or are in the process of, deploying

CRM for Everyone – A Case Study of KFC CRM

AmRest, an operator of casual dining and fast food restaurants across Europe, which operates the KFC outlets in the region, was struggling to encourage diners to patronize its KFC outlets. Hence, it decided to redesign its marketing strategy. As a part of this strategy, in late 2015, AmRest decided to

Managing Customer Expectations and Providing a Personalized Customer Experience the Airbnb Way!

Managing the gap between the expectations of customers and what businesses can actually provide can be a challenging task. Let us take a look at how we can replicate Airbnb’s customer-centric business model for the growth of our businesses. In the competitive business environment of today, customer experience management

Customer Retention 101 – One of the Many Recipes of Amazon’s Success

Whenever we look at starting our own business, the first few key things that we anticipate are capital, an office space, computers & other necessary equipment, inventory, staff, expected overheads, and the like. We do think about marketing and customer acquisition too. But do we give customer retention its due importance?

Cyber Security – A Prerequisite for the Organizations of Today

Individuals, governments, and corporations across the world are facing a constant risk of cyber attacks. These attacks involve phishing, malware, artificial intelligence, machine learning, and cryptocurrency. Every year, the world at large is plagued with new forms of cyber attacks, while the cyber security industry suffers from an immense shortage

Amazon Web Services Tutorial

Welcome to our Amazon Web Services Tutorial. In this tutorial, we are going to learn how to launch a virtual server using Amazon Web Services. There’s a service being provided in AWS called EC2, which stands for Elastic Compute Cloud. It is a web service where an AWS subscriber

Hyperledger Composer & Fabric Installation Guide

Open source blockchain. Hyperledger Fabric is intended as a foundation for developing applications or solutions with a modular architecture. Hyperledger Fabric allows components, such as consensus and membership services, to be plug-and-play. Its modular and versatile design satisfies a broad range of industry use cases. It offers a unique approach

Email Marketing – A Key Stepping Stone in your CRM Journey

Email marketing remains one of the most effective marketing tools despite the exponential growth of social media platforms due to their high usage, engagement rate, etc. In this article, we are going to explore what is email marketing, why it is so popular, email marketing tools, email marketing templates, email

Predict Customer Churn using XGBoost on Amazon SageMaker (Step by Step Guide)

A step-by-step guide for running an ML model on XGBoost on Amazon SageMaker This video covers the following: 1. What is SageMaker? 2. What is the SageMaker notebook instance & how to create one? 3. Take a customer churn problem & create an ML model 4. What are the different deployment options?

Netflix CRM – The Art & Craft of Embracing New Technologies to Offer your Best

Netflix has been one of the fastest-growing businesses since its inception in 1997. The company has been a perfect example of a business that embraces new technologies along the way and shows immense flexibility in terms of changing its business model with changing times and the changing needs & demands of

Swiggy CRM for Business Growth & Customer Satisfaction

In this article, we will explore the Customer Relationship Management strategies implemented by Swiggy. It is very interesting to see how different highly successful businesses implement different and innovative CRM strategies to not only grow their businesses, but also keep their customers happy. CRM enables businesses to create a win-win

ICICI Bank's CRM software strategy

Customer Relationship Management (CRM) in the banking sector is very different as compared to that of other industries. In this article, we will explore the same via this case study of the CRM of ICICI Bank Ltd.For the Indian banking sector, CRM is the integration of relationship marketing and

Digital Marketing Trends in 2022

Digital marketing has gained widespread popularity since 2017, but it gained rapid traction in 2020 following the lockdown in different parts of the world due to the outbreak of the Covid-19 pandemic. Due to the lockdown, businesses from all over the world turned to digital marketing to market their products

Amazon vs Flipkart Which is Better in India?

Since their inception, Amazon and Flipkart have always been at cutthroat competition in India. Before we determine which is better in India, let us take few factors into consideration.For starters, both have witnessed amazing sales, offered attractive discounts & various “dhamaka” offers, and implemented other business tactics to appear better

Zomato CRM – A Successful Balancing Act of Satisfying Customers & Their Customers

In this article, we intend to explore how Customer Relationship Management (CRM) works in the field of online food ordering and delivery. For this purpose, we have chosen to take into consideration the Zomato business growth. Mapping of the company’s journey will give us some valuable insights into how