EC Infosolutions Blog
Practical Digital Transformation
This is our space to post our experiences, opinions and best practices of digital transformation stories that have benefitted startups & large enterprises.
In this article, we will take you through homepage design ideas for your ecommerce store. The homepage design of your website – ecommerce or otherwise – grabs the attention of your visitors, as that’s the page they land on first. Hence, this can make or brake the game of driving traffic to your website. In the video below, I will take you through the homepage design of the ecommerce website of our client Barva Skin Therapie: Right on top, you can see a bar on which there is text that highlights the current offers – there’s
Individuals, governments, and corporations across the world are facing a constant risk of cyber attacks. These attacks involve phishing, malware, artificial intelligence, machine learning, and cryptocurrency. Every year, the world at large is plagued with new forms of cyber attacks, while the cyber security industry suffers from an immense shortage of cyber security experts and professionals. Moreover, cyber crime is getting worse and worse each year with our increasing dependence upon technology. Threat Horizon 2019, an annual study of the cyber security landscape carried out by Information Security Forum, warns of an increase in the potential of the
Customer Retention 101 – One of the Many Recipes of Amazon’s Success Whenever we look at starting our own business, the first few key things that we anticipate are capital, an office space, computers & other necessary equipment, inventory, staff, expected overheads, and the like. We do think about marketing and customer acquisition too. But do we give customer retention its due importance? Customer retention is the ability of a company to retain its customers over a long period. A research by Harvard Business School states that “Increasing customer retention rates by 5 percent increases profits by 25 percent
Managing Customer Expectations and Providing a Personalized Customer Experience the Airbnb Way! Managing the gap between the expectations of customers and what businesses can actually provide can be a challenging task. Let us take a look at how we can replicate Airbnb’s customer-centric business model for the growth of our businesses. In the competitive business environment of today, customer experience management is among the most important investments a brand can make. These days, as customers, we are on an overdrive when it comes to our expectations. We are satisfied when brands not only meet, but exceed our expectations. However,
CRM for Everyone – A Case Study of KFC CRM To understand the implementation of CRM software in a better manner, let us take a look at how KFC, or Kentucky Fried Chicken, a world renowned chain of fast food restaurants that is famous for its fried chicken, has successfully implemented it to automate as well as get the most out of its business operations. CRM software has helped KFC grow its business by boosting customer satisfaction as well as retention. AmRest, an operator of casual dining and fast food restaurants across Europe, which operates the KFC outlets in
Blockchain is at an inflection point, with momentum shifting from exploring double ledger technology to building practical business applications. An enterprise survey conducted by Juniper Research found that nearly three-fifths of large corporations — those with over 20,000 employees — are either actively considering, or are in the process of, deploying blockchain technology. With companies like IBM, Amazon and Cisco coming up with their own framework, and emergence of consortium’s like R3 and Hyperledger Project which have more than 300 members. This has certainly acquired attention of mainstream corporations. But there’s also a lot of unnecessary hype surrounding this technology. This can be
Last year ICOs were overhyped, but this year ICOs have started becoming more mature with clear regulatory frameworks & venture capital interest. In the first five months of 2018, over 500 new coins or tokens were launched raising more than $13 billion, which means on an average 100 ICOs are launched every month raising an average of $2.6 million. So what exactly is happening in the ICO market? Why are investors so keen on new cryptocurrencies? Well, the reality is, ICOs have in part replaced the way many startups are being funded by investors. With built-in safeguards such as
A key step in your lead nurture process is communicating with prospects effectively. But most businesses do not know how to do this. SummaryArticle NameLead Nurturing through Email AutomationDescriptionEach lead is precious. With using 3 Easy Steps you can get more Quality leads. Check out these 3 Easy Steps for Lead Nurturing through Email Automation.Author Shreyasee Bhalerao Publisher Name EC Infosolutions Pvt. Ltd. Publisher Logo
Sales automation improves your sales conversion rates, But most organizations lose on deals because of a lack of organic opportunities, or insufficient follow-up, or SummaryArticle Name5 Awesome Sales Automations Hacks for Your BusinessDescriptionMost Organisations lose business because of a lack of organic opportunities. You can set up simple sales automation hacks systems to improve sales volume.Author Sushant Bhalerao Publisher Name EC Infosolutions Pvt. Ltd. Publisher Logo
SummaryArticle NameWho is a Customer?DescriptionIn this article, we will learn about what a “customer” actually is and how the success of a business like Airbnb can be attributed to the philosophy of understanding the true meaning of this term.Author Jaya Sathaye Publisher Name EC Infosolutions Pvt. Ltd. Publisher Logo
With ever-increasing competition in the market, it has become very important to create reliable communication channels between customers and service providers. Sound customer service goes a long way in facilitating a lasting and loyal relationship between you and your clients. For this, it is essential to be available to them 24*7 across different channels, such as phone calls, social media, emails, chatbots, and SMS, among others. All this being said, it is important to ascertain whether you can manage your customer care in-house or whether you should outsource it to a company that specializes in the same. To find
The IT department of a company consists of software, hardware, and a network of computers with which the company performs important day-to-day business functions SummaryArticle Name5 Advantages of Outsourcing IT ServicesDescriptionAn increasing number of companies are opting to outsource their IT operations to be abreast with latest technological trends as well as improve the quality of their services and ensure cost-efficiency at the same time. Here are 5 reasons for you to consider outsourcing your IT Services.Author Jaya Sathaye Publisher Name EC Infosolutions Pvt. Ltd. Publisher Logo
Like the saying goes “The customer is always right”. However, there are times when that might not be the case and, to add to your woes as a customer service representative, they are likely to be difficult to deal with or even abusive at times. Imagine the following scenario: John is the owner of a CRM software startup. He is very innovative, open-minded, values his relationship with his staff & customers, and goes beyond his means to make customers happy. One fine morning, an old customer Jake calls him. John is very happy to hear Jake’s voice. But suddenly, to
In a situation where a customer has requested a service, a modification, or an upgrade that your company is unable to provide, saying “no” is unavoidable. SummaryArticle Name7 Tips to Say No to your Customers PolitelyDescriptionAs a support rep, one of the most daunting tasks is saying no to customers. Also, how you say no can make or break the relationship with your customers. It may seem daunting, but it can be turned into an opportunity to know your customer better. Author Jaya Sathaye Publisher Name EC Infosolutions Pvt. Ltd. Publisher Logo
Most aspiring entrepreneurs toy with the idea of launching their startup. They don’t know how to fill the gap between having a business idea and implementing it. One needs to understand that the first step is to overcome one’s doubts, fears, and apprehensions and just go ahead! It doesn’t seem easy but it isn’t difficult either. Also, in addition to a proper business plan, to experience either success or failure, you need to first make a head start. Here are a few points to keep in mind to launch your start dream startup faster. Need for speed Too many entrepreneurs
Keeping customers happy and satisfied in a manner that encourages them to not only keep coming back for you to serve them more but also for them to refer your SummaryArticle Name7 Steps to Customer Delight - An Ultimate GuideDescriptionRight from lead generation to invoicing and everything in between plays an import role to make your customers happy and retain them. But how will you manage this all at once? Is customizable CRM software the only answer? Author Jaya Sathaye Publisher Name EC Infosolutions Pvt. Ltd. Publisher Logo
Traceability is the key to buyer confidence and authenticity in transactions between Consumers, Brands, their Suppliers & Growers. Tracing of agricultural produce is important for all types of consumers be it retail or business. Here is how we are helping bring traceability in Agriculture using Blockchain technology. Today’s scenario Currently tracing standards of Agri products & their inputs or ingredients is established through certificates issued by various certification bodies around the world such as – 1. Cruelty Free;2. EcoCert;3. Fair Trade; & thousands of other renowned certification bodies. The estimated annual revenue of food certification bodies is over $5 billion. Consumer
Though billing customers & invoice payment collection appears to be an unpleasant task, it is essential to ensure efficient cash flow management, especially for small businesses. It can be particularly daunting and awkward if you are a one-man show and have personal relations or come face-to-face with your customers regularly. However, it does not have to be this way.With certain software & systems in place, one can establish an efficient bill collection system without hurting the sentiments of the customer or without putting oneself through the “awkwardness” of having to ask for money, which is deep-rooted in our conscience
Understanding your Business Needs –So you have decided to take the plunge & start your very own direct selling business, congratulations! Like any new business, your success will be an outcome of the following – 1. Product & pricing;2. An able team;3. An attractive compensation structure;4. A stand out marketing strategy &5. Last but not the least — your software vendor A good software vendor will ask you the right questions to determine your precise business needs and provide you with good, robust technology solution which is cost effective & scalable. Must have features The most important & critical
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