Managing Customer Expectations and Providing a Personalized Customer Experience the Airbnb Way!Managing the gap between the expectations of customers and what businesses can actually provide can be a challenging task. Let us take a look at how we can replicate Airbnb’s customer-centric business model for the growth of our businesses.In the competitive business environment of...Read More

CRM for Everyone – A Case Study of KFC CRMTo understand the implementation of CRM software in a better manner, let us take a look at how KFC, or Kentucky Fried Chicken, a world renowned chain of fast food restaurants that is famous for its fried chicken, has successfully implemented it to automate as well...Read More